Gus Osorio

Creative Art Director / Motion Graphic Designer

My journey led me to PriceSmart, where
I served as Art Director, overseeing brand identity, marketing campaigns, and creative direction for a multinational retail powerhouse. I developed and executed high-impact visual strategies, crafting compelling narratives that strengthened brand positioning, elevated engagement, and drove customer connection.

I have led creative teams and strategic campaigns that seamlessly blend digital photography, video production, and
cross-platform marketing to deliver powerful storytelling and business results.

With over 15 years of experience in art direction, brand development, and visual storytelling, I have collaborated with top agencies such as Grey (New York, NY), Alma (Miami, FL), and Bromley (San Antonio, TX) immersing myself in dynamic creative environments that shaped my expertise.

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Professional Summary

Creative and strategic Art Director / Senior Graphic Designer with over 15 years of experience delivering 360° campaigns across digital, print, and social media platforms. Proven expertise in branding, animation,and video content for both the Hispanic and General markets. Adept at leading multidisciplinary teams, managing complex projects, and optimizing work ows. Seeking an Art Director role within an agency or
in-house creative team in the Miami area.

Core Competencies

• 360° Campaign Development
• Creative Direction & Visual Strategy
• Digital & Social Media Marketing (Meta, Google, TikTok, X, YouTube)
• Motion Graphics & Animation (After E ects, Premiere)
• Branding & Rebranding Initiatives
• Team Leadership & Cross-Functional Collaboration
• Adobe Creative Suite (Photoshop, Illustrator, InDesign, Animate)
• Video Editing & Storyboarding
• Lifestyle Photography
• Bilingual: English / Spanish

Professional Experience

Miami Shoe Museum
Creative Collaborator
Miami, FL Jun 2025 - Present

Working on a future exhibition focused on reimagining how a vintage shoe advertisement would look 50 years later. Developing visual concepts, design explorations, and motion-graphics treatments that blend history, innovation, and contemporary aesthetics.

PriceSmart
Art Manager International
Miami, FL | Jan 2017 – Feb 2025 Scope:
50+ club stores across 13 countries in Central
& South America and the Caribbean

  • Challenge: Inconsistent branding across regions and departments.

  • Action: Led comprehensive rebranding across international divisions, aligning visual identity across 12+ countries.

  • Result: Improved brand consistency and boosted internal e ciency by 25%.

  • Launched 360° digital, print, and social campaigns for retail and service departments (Optical, Pharmacy, Membership).

  • Spearheaded creative strategy for philanthropic programs like Aprender & Crecer, increasing engagement by 30%.

  • Developed Member’s Selection private label identity through reels and branded content.

Aeropost
Art Director Miami, FL | Jan 2015 – Jan 2017 Scope: 10+ retail operations across Latin America

  • Led design and execution of 360i campaigns across e-commerce and retail platforms.

  • Standardized branding with new corporate visual guidelines.

  • Increased engagement by 25% through optimized video, animation, and digital content.

Grey NY
Senior Graphic Designer / Art Director
New York, NY | Jan 2013 – Jan 2015

  • Managed creative campaigns for Norton Antivirus, including digital, animation, and print assets.

  • Impact: Boosted brand visibility by 20% through multimedia integration and user-centric content.

  • Collaborated with strategic and copy teams for seamless campaign execution.

Alma Ad
Senior Graphic Designer Miami, FL
Jan 2010 – Jan 2013

  • Designed print and branding assets for major clients including McDonald’s, Quaker, and Cricket Wireless.

  • Contributed to award-winning campaigns with high-impact visual storytelling and event collateral.

Bromley Communications
Graphic Designer / Production Director
San Antonio, TX | Jan 2004 – Jan 2009

  • Directed the production and design for brands such as AT&T, Nestlé, Payless, Burger King, and BellSouth.

  • Developed high-performing promotional and POS materials for diverse Hispanic-market campaigns.

Technical Skills

  • Adobe Creative Suite - Photoshop, Illustrator, InDesign, After Effects, Premiere. •

  • Adobe Animate & Character Animator •

  • PowerPoint, Keynote •

  • Social Media Platforms: Meta Ads, Google Ads, X, TikTok •

  • Video Editing, Animation, Lifestyle Photography •

  • Creative Strategy, Branding, Reels Creation •

  • AI •